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How did instant noodles become a global phenomenon

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It revolutionized instant noodles and it became a global phenomenon. Offbeat | NDTV Offbeat Desk | Thursday January 25, 2018 . Popular flavors include curry, chicken, tom yum, and asam … Tasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever. Consumed around the world by millions, they appeal … About 4,000 of the 5,000 terrible cliches about instant ramen begin with starving college students. The health risks of consuming excessive processed foods like instant noodles aren’t new. xix, 289 pages. People had come to Sep 10, 2014 · China's global demand for instant noodles is the highest, according to the World Instant Noodles Association (yes, that's a real thing). Also called instant ramen, the pre-cooked dried noodles packed with flavoring powder and seasoning oil, has often been Along the way, Japanese dishes have become a staple of fine dining and top items on tasting menus at renowned restaurants. Momofuku Ando, the man credited with inventing instant noodles, … The Noodle Narratives: The Global Rise of an Industrial Food into the Twenty-First Century 1st Edition, Kindle Edition Jul 18, 2015 · (AP/Achmad Ibrahim) Your instant ramen noodles are a massive threat to the environment Bad news for broke college students, even worse news for the planet Its origins are hazy, with some crediting China, others Japan. Their affordability and convenience has made it a college dorm staple and a fixture in pantry shelves around the world. Indomie History. Of course, they weren’t all … Nissin’s prominent position in the global instant noodle market is based on close contact with consumers and retailers worldwide, proprietary technologies and innovative research. The most famous and successful of them, the Taiwanese-Japanese inventor of instant noodles, Andō Momofuku, promulgated his culinary-cum-social philosophy of shokusoku sehei or “adequate food brings world peace” through his company website and charity … As the Ramen Rater, I had the pleasure to interview the senior marketing manager at Nissin Foods USA, which produces Top Ramen, Cup Noodles, and many other popular instant snacks. Instant noodles were invented by Taiwanese-Japanese inventor Momofuku Ando in Japan. As I mentioned before, instant noodles are college students’ and drunk friends’ lifeline. A look into the shared experience of Asian cuisine in America and the growing culture surrounding it! The rise of takeout has resulted in the fall in sales of instant noodles. My question is where did their wealth to become “Crazy Rich” come from? Did it come from neo-colonialist exploitation of Africa or the exploitation of their own neighbors? 1 reply 0 retweets 1 like. All of the above e. May 21, 2014. Discover our story. A Nature article claimed the oldest evidence of noodle … Rainforest-Safe Ramen? Instant noodles are cheap, delicious, and a key to ending destruction of much of the world’s last remaining rainforests. What are the basic steps from beginning to end? 26. IndoMie Officially The World’s 8th Largest Brand. The Company has also employed these strengths to build successful businesses in the markets for frozen noodles and side dishes, chilled noodles and other chilled foods … A cancer-causing substance found in Nongshim instant noodles has triggered a product recall in South Korea, but Hong Kong authorities have not followed suit. Walk into just about any food store, anywhere, and chances are you’ll find a few colorful packages containing a dry raft of woven noodles and a foil flavor packet. Share; Tweet; Warning: The following might make your mouth water. How to … Andō Momofuku (1910–2007) was rightly known as “Mr. Cheap, easy to prepare and undeniably delicious, instant noodles have become a favorite food in many countries around the world despite its reputation for being unhealthy. Momofuku Ando began the company as part of Claim: A Harvard study proved instant noodles and ramen can cause irreversible damage to your body. Cup Noodles is getting a new recipe — with less sodium and MSG — for the first time in its 45-year history. Accordingly, Ando decided that the company would open up a new sales channel and engage in unprecedented … Last Year We Bought Enough Instant Noodles To Provide 100 Billion Dorm Room Meals “The results show that instant noodles have become a global standard dish,” said an official with the Japanese-based association. The idea that anything could be cooked in two minutes had an immediate impact on a people that had invented slow food centuries before it became fashionable in fast food cultures. com. In 1983, Indomie Mi Goreng was introduced and has since become a … After building his name on the back of his unstoppable bacon-dashi ramen, Momofuku’s David Chang surprised everyone when he recently declared the death of the Japanese noodle soup, known for its complex broths and springy alkaline noodles. History; Global Demand; Instant Noodles at a Glance; The manufacturing process of instant noodles; FAQs; History History of Instant Noodles . Modernity b. ” As anyone watching their budget — … When Maggi instant noodles arrived in India in 1983 - the year when India lifted the cricket World Cup for the first time - they instantly caught the nation's imagination. In 1971, 61 year old Mr. One bowl cost about ¥500 - ¥1,000. There are people in Japan who eat ramen … Since Cup Noodles carried a premium price of ¥100 per serving at a time when bag-type instant noodles were priced at ¥25 and people were saying that eating while standing is bad manners, retailers were reluctant to stock the product. All instant noodles of the same type are referred to as "maggi," regardless of the brand. The research, published by the University of Arizona’s school of sociology doctoral candidate Michael Gibson-Light, revealed that the instant ramen became the 25. The South Korean authorities ordered the recall of six varieties of the noodles, five of which are available in Hong Kong. … Expand your knowledge beyond the world of instant noodles. In 1983, Indomie Mi Goreng was introduced and has since become a … Oodles of noodles for the mobile masses: Japan's industrial heartland is the home of "cup ramen," the instant noodle snack that is now a worldwide phenomenon. 5. ” As anyone watching their budget — … With compound annual growth (CAGR)reaching 4% globally, noodlesis one of the fastest growing sectors in world packaged food. I nvented in a backyard shed during lean times, instant ramen has become a global food juggernaut. Tsu The Journal of Japanese Studies, Volume 40, Number 1, Winter 2014, pp. Submitted by Pogogi on 1 May 2012 . We’ll also cover the brilliant man behind the worldwide phenomenon. Retweet. Just check out this list of twelve unusual ramens and you’ll get a taste of the ramen hysteria. Summarize how instant noodles became a global phenomenon. Bu Wenming, the man in the photos, is a Corporal rank fire brigade driver from Lishui city of Zhejiang Province. Ramen shops can be found nation wide. In India, it has become the generic word for instant noodles. In the 1980s, India knew it was falling behind the world. Consumed around the world by millions, they appeal to young and old, affluent and impoverished alike. One of the biggest players in the game, Marriott International, has a loyalty initiative called “Li Yu” offering tailored extras such as instant Experience the CUPNOODLES manufacturing process at this interactive attraction. Since instant noodles are very much a modern-day, even fairly new food as compared with bread’s venerability The Noodle Narratives: The Global Rise of an Industrial Food into the Twenty-First Century . Use features like bookmarks, note taking and highlighting while reading The Noodle Narratives: The Global Rise … The History of the Ramen Noodle. When it comes to customer reach and brand value, Maggi, the line of noodles, instant soups and seasonings owned by Nestle, has been mentioned in the same breath along with such big names as Coca-Cola and Colgate. In the last hundred years, Japan has given the world a Understanding Ramen Noodles and its Cost. List of Illustrations and Table Acknowledgments Introduction: Instant Noodles as … Invented in a backyard shed during lean times, instant ramen has become a global food juggernaut. That was not my intention. Japanese instant ramen noodle expert Masaya SokusekisaiOyama, 55, slurps noodles at a shop and restaurant specialized only in varieties of instant noodles in Tokyo. spinciti ‏ @dehkadejahani Apr 27. In India. Thus, the book is a study of capitalist provisioning demonstrating how rich … Nov 09, 2011 · Instant noodles are dried or precooked noodles and are often sold with packets of flavoring including seasoning oil. As Karen Leibowitz explains in Lucky Peach, Momofuku Ando didn't aim to stuff hungry co-eds with his creation—he wanted to end world hunger. He discusses his … Tasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever. 1 billion packages, Americans consumed 4. Just cause they're the only Taiwanese American dance crew doesn't mean that they can't still legitimately be our favorite Taiwanese American dance crew. Growthwas derived mainly fromcontinuing strong performance in its main Asia Pacific market (with the notableexception of Japan), increasing by over US$2 billion in the region May 11, 2010 · The most popular instant noodles in Thailand are “MAMA” noodles. Mr. Contents. Published on December 4, 2017. 5 billion units in Japan alone; worldwide, nearly 100 billion portions are consumed every year, truly making the product a “global food. “We think global sales will continue growing particularly in some developing nations. The authors examine the history, manufacturin AYEEEsian Food Phenomenon. But ramen is ever-evolving, appearing as a Japanese street favorite, a dorm room staple, … OK Card Philippines. SUc-R K s +- 27. 8 Also in America, although in a very different social context, largely middle-class listeners to National Public Radio In The Noodle Narratives: The Global Rise of an Industrial Food into the Twenty-First Century, Amherst College professor Deborah Gewertz and her co-authors examine the history, manufacturing and consumption of instant noodles and argue that the food will play a more vital role in the world’s future. The "two-minute noodles… Sep 15, 2016 · Cup Noodles changes its recipe for the first time ever, hopping on the healthier food trend. By now, instant noodles have become a global phenomenon that we’re sure everyone has tried. The global power of instant noodles Those humble packs of ramen add up to a major social and economic force, say three anthropologists. Ando developed the production method of flash frying noodles after they had been made, creating the "instant" … Aug 20, 2013 · The fact that instant noodles become soup once you add water helps, too — as the authors note, soup provides longer satiety than, say, noodles alone. Tasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever. About Instant Noodles. What world issue impacted the inventor’s business philosophy? 8. $90. OK Card for Philippines users Your delicious and favorite food is causing Diabetes and Heart disease lets find out what it is . 1billion servings of instant noodles were eaten in 2017. Ever since Momofuku Ando invented the instant noodle in 1958, it has become a global phenomenon with everyone putting their own twists … Momkofuku Ando, faced with a Japanese food shortage after WWII, invented instant ramen and sparked a 3-minute global revolution. What is ramen? Ramen is Japan’s distinctive noodle soup, and one of the most popular comfort foods ever. Its popularity has grown since then to make it a billion dollar character, with two theme parks and a host of products from keychains to airplanes. I love ramen, and admire how many college students, interns and picky children it's kept alive throughout its 50-year reign as the cheapest and most instant food around. Liked. Like. You’ll find quite a few classic favorites mixed in …. How did the idea of developing … The super cheap, super palatable noodles help low-wage workers around the world get by, anthropologists argue in a new book. The brand is known for Maggi noodles, Maggi cube Jan 25, 2018 · Raw Eggs, Instant Noodles Freeze Within Seconds In China's Coldest Town. Tong-Yi Instant Noodles, a popular Chinese brand, is sold almost everywhere, from Walmart to street stalls. 1. Videos of boiling water freezing over instantly indicating the numbing winter chill have become a regular feature on social media. The Huffington Post Canada. In fact. Almost everyone eats or has eaten them, albeit for different reasons and in different amounts. Instant noodles especially have long become … Jan 01, 2013 · The Noodle Narratives is an interesting history of instant noodles, with chapters focusing on their "use" in the US, Japan, and Papua New Guinea. What does the axiom "Think global, act local" mean? . Ramen is popular with young and old alike. In one such survey focusing on Indian brands, by Millward Brown, Maggi was ranked No This is now a global phenomenon and elections/referendums are won & lost on social media. The consumption of instant noodles is now widespread everywhere in the world as is the case with other types of fast food. Operating from a small shack in the backyard of a house in Ikeda in Osaka Prefecture, Momofuku Ando labored through "The results show that instant noodles have become a global standard dish," Norio Sakurai, an official with WINA, told AFP. A ramen from Hiroshima. *FREE* shipping on qualifying offers. How to … Slurp! A Social and Culinary History of Ramen—Japan’s Favorite Noodle Soup by Barak Kushner (review) Timothy Y. Read preview. Here are some highlights from the interview, but first a little history. Long noodles in steaming hot soup! In Japan, just about everyone loves ramen. But have you ever eaten them raw? In Asia, it is a very common (but very unhealthy) snack to indulge in. Everyone's familiar with the ubiquitous instant kind, and the real thing – stock simmered for hours, hand-made noodles, regional variations – is catching on in the US and becoming a foodie obsession. Contemporary politics in India has been largely shaped by assertions and rhetoric ; we don’t believe in debates and discussions any more , if you happen to have an opinion which is different to the rhetoric then you run the risk of being labelled. The authors examine the history, manufacturing, marketing, and consumption of instant noodles. Children see CUPNOODLES from the noodle’s point of view and have fun learning about the entire CUPNOODLES manufacturing process, from making the noodles … Photos of a man finishing a washbowl of instant noodles has gone viral online. In this Q&A, Pomona College Professor of History Samuel Yamashita tells the story behind the globalization of Japanese cuisine, its path into fine dining and explores the future of Asian fusion as a transnational culinary … History. ” These noodles are steamed and fried before being packaged with small packets of spice and flavoring. And that helps explain why ramen have become a staple of the world's undernourished and part of some humanitarian food aid packages. It was introduced in 1982 with a masala (spicy) flavoring and, over the next 25 years, Nestlé continued to launch variants that would appeal to local and regional tastes. Tatsuro Fujikura. They’re cheap, inexpensive, and easy to make. And the second thing? These days, it's likely to be ramen. Since then, Yathar Cho Industry’s Yum Yum instant noodles have become one of the country’s best-known brands. But the most successful This year marks the 60th anniversary of the creation of the world’s first instant noodles by the founder of what has now become one of Japan’s biggest food firms: Nissin Foods. Download it once and read it on your Kindle device, PC, phones or tablets. By focusing on three specific markets, they reveal various ways in which these noodles … I realize I may have snubbed ramen in my ode to soba, those nutty Japanese buckwheat noodles I adore so much. The author Jen Lin-Liu traveled from Beijing to Rome to trace the origins and spread of the popular culinary item -- and enjoyed some tasty surprises along the way. Competition is fierce between hotel chains to attract mainland Chinese tourists, the most sought-after guests in the global hospitality business. Eating ramen, while popular, was still a special occasion that required going out. In 2013, China consumed more than 46 billion packets of ramen. ” His instant noodles, invented in 1958, record yearly sales of 5. By simple arithmetic, as many as 270 million servings are eaten every day. Momkofuku Ando, faced with a Japanese food shortage after WWII, invented instant ramen and sparked a 3-minute global revolution. 7 billion packages, Japanese consumed 5. It first emerged in 1975 as a character on a woman’s purse. Amid an onslaught of ramen burgers and ramen-ritos, it seemed like Americans’ unbridled love … Perhaps I was loosely aware of a difference between Asian instant noodles and spaghetti somewhere deep in my subconscious, … May 14, 2017 · It embarked on the instant noodles business in the country 25 years ago and has become the market leader. When Nestle introduced Maggi instant 2-minute noodles in India in the early 1980s, it would have taken a really far-sighted intellectual to note the first cultural marker of an India that would change from then on. The product sold in India, though, bears little resemblance to the ramen of East Asia. Ando introduced Cup Noodle instant ramen. According … Get instant insight into what people are talking about now. 8 billion) in 2016, which fell 17 per cent year-on-year. As one of the food system’s singular achievements, the phenomenon of instant noodles provides insight into the pros and cons of global … While reliable data are lacking to affirm that baking bread is the world’s top user of wheat flour, the temptation is great to cite in second place another food: instant or cup noodles. Using Hong Kong as an example, this paper will look at the reasons why instant noodle has become so popular and … 4. Owned by Nestlé since 1947, the original company was founded in Switzerland in 1872 by Julius Maggi. The … Cost-cutting measures by private facilities have led to subpar food quality and fewer meals, making noodles a commodity that trades well above its value They may not be the healthiest of foods, or the tastiest, but instant noodles are a true worldwide phenomenon and one of Asia’s most iconic and lasting exports. Indeed the Japanese themselves regard the instant noodles as their most important invention ever. What did this global strategy have to do with the sales of the product in the USA? 19KÇe-o( VS S = the number of different … Ramen noodles — specifically, the instant kind beloved of college students and people with hangovers everywhere — probably doesn’t strike you as a product with a rich and glorious history. The U. Instant noodles were born in Japan in 1958, 10-odd years after Japan's defeat in World War II. Recipes Using Instant Ramen. In 1958, instant noodles … Happy Birthday to Momofuku Ando, the Man Who Invented Instant Ramen U Wai Phyo found himself in charge of the family business in 1999 when he returned to Myanmar. Consumed around the world by millions, they appeal to young and old, affluent and impoverished alike. 6. Who invented the instant noodles? _____ 7. by Andrew Alpin · October 16, 2016. It helps mothers with the promise of fast to cook and good to eat snacks. August 2, 2017 Rotimatic Team 1 Comment. Noodles have become one of the fastest-growing packaged snacks in the UK. Noodles, often made from wheat dough, had become a staple food for the people of the Han dynasty (206 BCE – 220 CE). It was first marketed on 25 August 1958 by Ando's company, Nissin, under the brand name Chikin Ramen. Subaltern groups in imperial context c. Regardless of the area, age and gender, instant noodles are loved as “global food”. 8. The popularity of the Master Kong brand as a beloved household name can be seen from the mini-mayhem that ensued following a misunderstanding that the company would stop the production and sales of its instant … INSTANT NOODLES MCP-1589 A GLOBAL STRATEGIC BUSINESS REPORT II-6 Intriguing Facts About Instant Ramen II-6 Factual Snippets II-6 Who Says Instant Noodles is a Terrestrial Food Phenomenon II-7 Contributions to Society II-7 Next to Salt, Instant Noodles is the Most Popular Vehicle for Food Fortification II-8 IRMA: … According to the World Instant Noodle Association, 95. S. AccuPOS Point of Sale, POS, The History of Fast Food in America, POS System Last Year We Bought Enough Instant Noodles To Provide 100 Billion Dorm Room Meals “The results show that instant noodles have become a global standard dish,” said an official with the Japanese-based association. 1K likes. Apart from an intensely loyal following in Japan, it is also highly popular in the United States. By focusing on three specific markets, they reveal various ways in which these noodles enable diverse populations to manage their lives. As first "Maggi" has become a generalized name for instant noodles in India Maggi brand replaced favourite Indian desi snack such as samosa and kachoris with hot bowl of maggi noodles. ” Nissin Food Products, the The origin of noodles is Chinese. 1 May 2012 . And rather than lament the Instant noodles have replaced cigarettes as the most popular in-house currency in American state prisons, according to a recent study. WowShack Team. MORE: How Many Instant … The Noodle Narratives: The Global Rise of an Industrial Food into the Twenty-First Century [Frederick Errington, Deborah Gewertz, Tatsuro Fujikura] on Amazon. Dried noodles are usually eaten after being cooked or soaked in boiling water for 2 to 5 minutes[citation needed], while precooked noodles can be reheated or eaten straight from the packet. Reply. , for instance, gets shorter noodles, because Americans don't slurp them up like the Japanese. … Hello Kitty has swept across Japan and risen to become a global phenomenon. Sprinkle some of that MSG powder on there and you’ve got a crunchy … Ask about the foods that have conquered the world and you're likely to hear about Coca-Cola and McDonald's Big Macs. The Noodle Narratives: The Global Rise of an Industrial Food into the Twenty-First Century - Kindle edition by Frederick Errington, Deborah Gewertz, Tatsuro Fujikura. At times, MAMA noodles are viewed as “Thai fast food. In the article we read "The Global Situation," Tsing claims that a focus on the "global" shares challenges and problems in common with the study of a. Health sites and medical experts have long warned of the negative effects of such foods like instant ramen noodles. “Next month’s meeting is called Dethroning the Deceitful Pork Chop, ” a member named Linda … Noodle Narratives: The Global Rise of an Industrial Food into the Twenty-First Century Frederick Errington. Email Facebook Twitter Pinterest … Many of these returnees had become familiar with Chinese cuisine and subsequently set up Chinese restaurants across Japan. However, have you ever thought about the true facts of the ramen noodle? Where did it come from? Who should we thank for creating the classic college staple? All these and more are presented below. 3 billion packages. It was fitting, then, that Google honored their inventor Momofuko Ando with his own Google Doodle Thursday. By Sophie Brickman. 100. . "We think global sales will continue growing particularly in some developing nations. Consumed around the world by millions, they appeal to, ISBN 9780520276338 Bibliography Includes bibliographical references (p. Retweeted. But did you know instant ramen was created to feed the poor, hungry people of Japan after World War II? You’ll get a quick history of instant ramen in this article. 1 How did Maggi … Maggi is an international brand of instant soups, stocks, bouillon cubes, ketchups, sauces, seasonings and instant noodles. 20. There are different kinds of ramen across Japan. Sep 15, 2016 | 3:00 AM . See? I'm doing it again. What’s New; roti recipes; FAQ; Rotimatic Experience; Cut bad calories: Choose Rotimatic Rotis. 2 billion packages of instant noodles in 2008, representing 51% of the global consumption of instant noodles, whereas Indonesians consumed 13. Sales of instant noodles in the Chinese mainland were 38. This is exactly how it has … Chinese consumed 45. On Monday evening, the Culinary Historians of New York gathered on Manhattan’s Upper East Side to discuss the political and economic underpinnings of ramen-noodle soup. To look at the hard bricks of noodles and their little spice packets, it is likely hard to imagine that there could be all that […] Ever since Momofuku Ando invented the instant noodle in 1958, it has become a global phenomenon with everyone putting their own twists and spins on the OG. Instant noodles are a common college staple. What did the answer to #7 cause him to do? 9. None of the above. In the museum dedicated to instant noodles individuals can actually make their own noodles. "Dependent" populations and countries in Latin America d. The earliest written record of noodles is found in a book dated to the Eastern Han period (25–220). 7. 39 billion packets and cups of instant noodles were sold worldwide during 2010 to a considerable range of markets. Indomie was first produced in the 1970's with the classic Chicken Flavoured Noodles. 171-192) and index. 00, cloth. Ando was born on March 5 The goodness of homemade food can be prepared in a jiffy like instant noodles! Rotimatic gives you back your time, without compromising on your health. In 1958, Japanese businessman Momofuku Ando invented a precooked noodle product that went on to Sep 29, 2016 · 'Cup Noodles' Turns 45: A Closer Look At The Revolutionary Ramen Creation : The Salt Today instant ramen is consumed in at least 80 countries — with culturally specific adaptations. Noodles. In 1958 at the age of 48, he introduced Japan and the world to precooked instant noodles. By. By Shan Li. 3 billion packages, and South Koreans consumed 3. " Also on HuffPost. 59 likes. The fact that instant noodles become soup once you add water helps, too — as the authors note, soup provides longer satiety than, say, noodles alone. By Frederick Errington, Tatsuro Fujikura, Deborah Gewertz. South Koreans eat the highest per capita quantity of instant noodles … On Wednesday Google honored Momofuku Ando, inventor of the instant ramen noodles. They can be found in any grocery store, 7-Eleven, or street-side vendor throughout the country. IndoMie – IndoFoods instant noodle product – is famous around the world for its addictively good taste and speedy preparation time. of. It was the time when the advent of television as new media was about to … Will noodles become an Indian staple? Despite having the reputation of being a global food, noodles have never really become a staple for Indians. They are Nongshim's The History of Noodles: How a Simple Food Became a Worldwide Staple. Instant noodles were … THE GREEN KNOWLEDGE AND GREEN AWARENESS INFLUENCES ANALYSIS ON why food such as instant noodles is become more and more popular these days because of its practical. Market analysts Euromonitor investigate whether other markets in … Tasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever. Monday 9/26/11 Human Interest News — Posted on September 26 whose late father Momofuku Ando invented instant noodles more than half a century ago, said visitors could knead flour, roll out noodles, steam and fry them to make chicken ramen which is then put into bags. Cup Noodles … I realize I may have snubbed ramen in my ode to soba, those nutty Japanese buckwheat noodles I adore so much. Get Global Oriental, Leiden, 2012. But it’s ramen’s modern cousin, instant noodles, that brought the recipe to a global market and from fast food to haute cuisine. And then I’ll give you a list of the ten best Japanese instant ramen. good to eat” which support to indian audience. Consumed around the world by millions Instant Noodles as Quotidian and Ubiquitous | 3 butter and grape jelly sandwich” from instant noodles, peanut butter, and grape Kool-Aid. D. 5 billion yuan (S$7. Maggi has practically become synonymous with instant noodles. Ramen When I say Japanese food, the first thing you think of is probably sushi. Synopsis. Share this slide: Suggest a correction. Deborah Gewertz this study examines the global "Big Food" industry. Franz Boas did ethnographic work … Taiwanese America's Best Dance Crew: Interview with Instant Noodles Crew. One _____servings of noodles were consumed by people all over the world. 26